What is paid advertising? Paid digital advertising is a way for businesses to promote their products or services through online platforms, such as search engines, social media, and websites. Advertisers can target specific audiences based on demographics, interests, and behavior, while only paying when a user clicks on or views their ad.
Clicks To Conversion
Clicks to conversion is a way of measuring the effectiveness of our digital advertising campaigns. We track how many people are clicking on our ads and then how many of those clicks lead to a desired action such as a sale, sign-up, or any other action. This way we can see which ads are performing well and which need improvements. By using tools like Google Analytics and Facebook Pixel, we can track and analyze the data to optimize our campaigns for better results.
Follow The Audience
Following the audience is about monitoring and tracking the behavior and interests of our target audience, and adjusting our advertising strategies accordingly. By analyzing data on their demographics, browsing history, and engagement with our brand, we can gain a deeper understanding of who our target market is and what they are looking for. This way we can create more effective and relevant advertising campaigns that will increase engagement and conversion rates, ultimately driving more sales and revenue.
Bring Them Back
Bringing them back is about re-engaging with people who have interacted with our business in the past but have become inactive or disengaged. We can use various methods to reach out to these individuals such as email marketing campaigns, retargeting ads, and personalized offers or promotions, in order to remind them of our brand and encourage them to make a purchase or take another desired action. This can help to increase sales, revenue and customer loyalty.